Our Work

eBooks/Whitepapers

Effective content offers are critical for any successful demand generation campaign. At Spear, we not only develop new content - everything from white papers to ebooks to case studies - we also help clients assess existing material, map those assets to buying personas and selling stage, and repurpose existing content (for example, creating a "checklist" from an existing white paper) to help give the material new life and further leverage the initial investment.

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