Spear Marketing Group Adds Key Hires as Agency Reports 2020 Growth

Leading B2B demand gen agency says business expanded in 2020.

Walnut Creek, Calif. – January 6, 2021. Spear Marketing Group, a leading full-service B2B demand generation agency, reporting key additions to its management team as the firm saw business increase in 2020 compared to the prior 12 months.

The firm named Koka Sexton as its new Vice President of Client Services, taking the reins of the agency’s account management team. Sexton arrives at Spear having held senior marketing roles at companies including LinkedIn, Hootsuite, and Slack. He is one of the Web’s most authorized authorities on content marketing, demand generation, and pipeline creation.

“I’m very excited about joining Spear and the opportunities already kicking off in 2021,” said Sexton. “Spear Marketing Group has always stood out as a leader in the B2B marketing world, and I’m taking on this role with the goal of having a significant impact with our clients in the coming years.”

Spear also announced Sandi Settle as Group Account Director, a role in which she will manage and mentor a team of account executives, adding a layer of strategic expertise in order to maximize the success of the firm’s key client engagements. Settle brings more than 20 years’ B2B experience to Spear, most recently serving as Vice President Marketing at Claritas and Nielsen, respectively.

“We are thrilled to add marketers of Koka’s and Sandi’s caliber to the Spear team,” commented agency co-founder and president, Howard J. Sewell. “Clients look to us as a strategic partner, and our ability to drive real business results and deliver innovative demand generation strategies will only be enhanced thanks to their extensive knowledge and experience.”

Focus on results-driven demand generation allows firm to prosper in a tough year.

Separately, the agency reported that revenues increased in 2020 over the 12 months prior, despite a year in which many B2B companies cut back marketing spend dramatically in the face of the global COVID pandemic. The firm said that it added 40 new clients, mostly in the second half of the year.

“I feel incredibly fortunate to be part of an organization that not only survived, but thrived in 2020,” said Sewell. “That success is due to nothing less than extremely committed and talented employees who care deeply about producing quality work and driving real business results for their clients.”

Spear is one of very few B2B agencies to combine demand generation strategy, full-service creative, and a deep expertise in marketing technology. Launched in 2009, the firm focuses on what it calls a holistic approach to demand generation that takes into account the full lead lifecycle: lead generation, lead nurturing, and customer marketing. Areas of expertise include Account-Based Marketing (ABM), digital media, email marketing, and turnkey campaign execution.

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency helping B2B companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Dropbox, Magnitude Software, and Vertafore. For more information, visit www.spearmarketing.com.

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