Leading Demand Generation Agency Rewarded for Client Growth in Tough Economy
Walnut Creek, Calif. – May 9, 2012. Spear Marketing Group, a full-service B2B marketing agency specializing in demand generation and lead management, has been selected as one of BtoB Magazine’s Top Agencies for 2012. The recognition further elevates Spear’s reputation as one of the very few agencies with expertise in every stage of the revenue cycle, from demand generation to lead nurturing to customer communication.
“A large part of our success in the last year has been due to our focus on measurability and ROI-based marketing, what we call “Marketing with a Point”,” says Spear President, Howard Sewell. “The strategies and campaigns that we develop and manage for our clients are all designed to help our clients get the most from their marketing budgets. It’s that spirit of partnership that I think has enabled us to experience the type of growth we’ve enjoyed this past year.”
Sewell also credits a phenomenal demand for its lead nurturing services and, in particular, its work with clients of Marketo, a leading marketing automation platform, as another key growth driver for the agency. “In just the last few weeks we’ve brought on six new Marketo clients, ” Sewell adds. “Companies looking to make the most of their investment in marketing automation are finding how critical it is to put in place the right strategy, processes, and sophisticated, multi-touch campaigns. We’re in an ideal position to help.”
BtoB’s Top Agencies report is based on an annual survey of leading agencies. Winners are selected based on overall performance in 2011, including new clients, new campaigns, creative execution and growth of business.
About Spear Marketing Group
Spear Marketing Group is a full-service B2B marketing agency specializing in demand generation, lead management and ROI-based marketing. The firm services a broad range of clients in high-tech, real estate, ecommerce, and other sectors from its offices in Walnut Creek, CA and Seattle, WA. Clients include ClairMail, Google, and Navicure. For more information, visit https://spearmarketing.com.