TweetLinkedInShareEmailLead scoring has quickly become an integral part of a demand generation marketer’s arsenal. A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals. Conversely, a poorly … Continue reading Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)