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Lead to Opportunity

9 Tips for Improving the Lead to Opportunity Process

December 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isn’t producing the number... Read More
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ABM target account list

10 Tips for Selecting Your ABM Target Account List

November 19, 2024
Whenever we talk to prospective clients about helping them launch an ABM program, there’s one comment that always portends a difficult conversation: “We already know which accounts we want to go... Read More
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Nurture Programs

Why Nurture Programs Aren’t Just About Converting Leads

September 10, 2024
Even in an era of ABM, intent data, and AI-driven marketing, lead nurturing still has an essential role to play in helping B2B marketers drive revenue and maximize the ROI from their demand generation efforts.  As long... Read More
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12 Tips for Keeping Your Marketing Automation System Clean

June 28, 2024
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marketing copy

AI & the Devaluation of Marketing Copy

May 21, 2024
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B2B content consumption

New Report: Key Trends in B2B Content Consumption

April 4, 2024
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How to Make a Webinar Email Stand Out

March 22, 2024
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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