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ABM target account list

10 Tips for Selecting Your ABM Target Account List

November 19, 2024
Whenever we talk to prospective clients about helping them launch an ABM program, there’s one comment that always portends a difficult conversation: “We already know which accounts we want to go... Read More
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Nurture Programs

Why Nurture Programs Aren’t Just About Converting Leads

September 10, 2024
Even in an era of ABM, intent data, and AI-driven marketing, lead nurturing still has an essential role to play in helping B2B marketers drive revenue and maximize the ROI from their demand generation efforts.  As long... Read More
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12 Tips for Keeping Your Marketing Automation System Clean

June 28, 2024
Marketing operations managers tend to come and go (average tenure mirrors other B2B marketing roles at 2-4 years, especially in tech) and that transitory nature means that it’s more difficult – and less common – for... Read More
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marketing copy

AI & the Devaluation of Marketing Copy

May 21, 2024
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B2B content consumption

New Report: Key Trends in B2B Content Consumption

April 4, 2024
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How to Make a Webinar Email Stand Out

March 22, 2024
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survey reports

Why Survey Reports Should be Part of Your Content Plan

February 14, 2024
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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