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A Lifecycle Approach to Customer Marketing

March 24, 2025
B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyer’s stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought... Read More
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data privacy checklist

A Data Privacy Checklist for Email Marketers

February 20, 2025
Data privacy laws like GDPR and CCPA may have faded from the headlines, but their enforcement is very much a reality.  In recent years, some very high-profile companies have faced fines into the hundreds of millions... Read More
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Lead to Opportunity

9 Tips for Improving the Lead to Opportunity Process

December 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isn’t producing the number... Read More
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ABM target account list

10 Tips for Selecting Your ABM Target Account List

November 19, 2024
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Nurture Programs

Why Nurture Programs Aren’t Just About Converting Leads

September 10, 2024
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12 Tips for Keeping Your Marketing Automation System Clean

June 28, 2024
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marketing copy

AI & the Devaluation of Marketing Copy

May 21, 2024
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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