Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

June 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s... Read More

Why a Hybrid Demand Generation Model is More Important than Ever

May 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we... Read More

18 Common Features of a Best-in-Class Lead Nurture Program

May 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing... Read More