Do You Want Intent Data with That?

November 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your... Read More

Email Bots: What They Are, Why They Matter, and How to Stop Them

October 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. Or did it? It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates... Read More

4 Solutions to Consider When Marketing Leads Don’t Convert

October 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be... Read More