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Nurture Programs

Why Nurture Programs Aren’t Just About Converting Leads

September 10, 2024
Even in an era of ABM, intent data, and AI-driven marketing, lead nurturing still has an essential role to play in helping B2B marketers drive revenue and maximize the ROI from their demand generation efforts.  As long... Read More
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12 Tips for Keeping Your Marketing Automation System Clean

June 28, 2024
Marketing operations managers tend to come and go (average tenure mirrors other B2B marketing roles at 2-4 years, especially in tech) and that transitory nature means that it’s more difficult – and less common – for... Read More
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marketing copy

AI & the Devaluation of Marketing Copy

May 21, 2024
Can AI write marketing copy?  Even the most hardened AI skeptic would have to admit: yes, it can.  The follow-on question, naturally, is whether AI-generated copy is any good.  Today, that would appear to... Read More
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B2B content consumption

New Report: Key Trends in B2B Content Consumption

April 4, 2024
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How to Make a Webinar Email Stand Out

March 22, 2024
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survey reports

Why Survey Reports Should be Part of Your Content Plan

February 14, 2024
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partner recruitment

The 2 Most Common Mistakes in Partner Recruitment Campaigns

January 11, 2024
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

Free White Paper
Top 10 Tips for Lead Nurturing Success
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Tips for Webinar Invitation Success
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Top 10 B2B Email Mistakes
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