B2B Demand Generation Predictions for 2021

January 19, 2021

2020 was a year of change for marketers worldwide, much of it not for the best of reasons. Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic... Read More

How Quickly Should I Suspend or Delete Non-Responsive Leads?

December 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended"? What best practices should we put in place? There are multiple, legitimate reasons to... Read More

When Should I Stop Nurturing a Lead?

October 22, 2020

A client asks: “I know the answer is probably "it depends" but curious if you think there's a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to... Read More