Why 46 Percent of LinkedIn Ads Fail

November 23, 2021

Most B2B marketing benchmark reports are completely useless. That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias,... Read More

8 Surprising B2B Use Cases for Chatbots

October 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift, the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a... Read More

The Case for Allowing Personal Emails on Lead Gen Forms

October 1, 2021

Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll, almost half of the respondents (46%)... Read More