Should I Use a Separate Domain for Marketing Emails?

April 29, 2021

A client asks: “We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. Is this something you’d recommend?” The most common business case... Read More

Surprise: Most B2B Advertising Isn’t Good. Or Is It?

March 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline... Read More

9 Tips for a More Effective Email Newsletter

February 4, 2021

In an era of Instagram, TikTok, and Clubhouse, few marketing channels are more “old school” than the humble email newsletter. And, yet, newsletters are still thriving as a B2B marketing channel, driven in part by data... Read More