MDF Funds & How to Use Them

February 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Yet industry surveys... Read More

The Rise of AI & Other B2B Predictions for 2023

January 12, 2023

Each year, it seems there’s one topic that dominates marketing conversation, and 2023 is no exception. In recent weeks, AI technology, and in particular tools like ChatGPT and Midjourney, have forward-thinking... Read More

How to Calculate Demand Gen Budget: A Rough Guide

December 6, 2022

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Alternatively, is the... Read More