Account-Based Marketing (ABM)

Account-Based Marketing (ABM)

Spear's ABM capabilities cover the full breadth of a comprehensive ABM strategy. We can build your ABM program from the ground up, or develop specific content, creative assets, and campaigns to help fuel an existing ABM initiative.

Our ABM practice leverages the same knowledge and expertise we’ve honed from years of experience in developing and deploying successful demand generation programs for B2B clients. When you work with Spear, you work with a partner that already has the strategic know-how, creative resources, and technical expertise to make sure you generate maximum return from your ABM investment.

ABM Services from Conception to Execution

As a full-service demand generation agency, Spear Marketing Group provides a comprehensive suite of ABM-related services that includes (but is not limited to):

  • Development of formal ABM strategy/plans/roadmap
  • Definition of account tiers and buying personas
  • Identification of high-propensity target accounts
  • List/data acquisition/append/enrichment
  • Technology (research/recommendations)
  • Offer/content assessment and strategy

Development of ABM Campaigns/Plays

Most ABM consultants are great with ideas and plans but leave you holding the bag when it comes to the content and campaigns you need to fuel an ABM program. We’ll take your ABM strategy from conception and planning to full-scale deployment and execution, including custom content and campaigns designed for specific target accounts, personas, and account tiers:

  • Online Advertising (AdWords, Retargeting, LinkedIn, Facebook, Programmatic)
  • Email
  • Direct Mail
  • Sales Outreach/Sales Emails
  • Content Syndication
  • Content Development, Modification & Personalization

Start Your ABM Journey Here.

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