Generate demand at every opportunity.

Complete, collaborative and adaptable, Spear’s On-Point Methodology is B2B demand generation driven by a sharper purpose.


Combining our battle-tested best practices with decades of experience, our team considers every possible angle to develop a clear plan that ensures your investment reaches its highest potential.

  • Goal alignment
  • Client onboarding
  • KPI assessment
  • Consultation
  • Engagement Tracker
  • Marketing content strategy


We’re willing collaborators who put a premium on transparency and visibility so you always have a real, honest view into how your demand gen initiatives are performing.

  • Reporting
  • Analytics
  • Quarterly business reviews


Tactics plus technology. Style plus substance. We offer everything a modern B2B demand gen marketer needs to build awareness, promote engagement, and drive leads.

  • Project management
  • Copywriting/graphic design
  • Content development
  • Marketing automation
  • Digital media


Rest on our success? No chance.
Using learnings from strategy, execution and evaluation, we strive to build momentum and uncover additional opportunities.

  • Optimization
  • Testing
  • Growth/expansion strategy
The foundation to move you forward.

by the SiriusDecisions Demand Unit Waterfall®, tailored for today’s modern B2B marketing.


through 1,000s of client engagements so you maximize time, investment, and results.


time and again for leading B2B clients across a wide variety of categories and markets.

Opportunity awaits

Demand down? Looming campaign? Need fresh eyes?
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