16+ Years of Experience
An Integrated Model for B2B Growth
Most B2B marketing programs fall short not because of bad ideas, but because strategy, creative, and execution are never truly connected. Spear was built to fix that. We operate as one team across demand generation, creative, and marketing operations — moving faster, launching smarter, and delivering programs that turn marketing into a measurable growth driver.
Expert Teams
Companies Served
Years in Business
Technology Partners
Our Demand Generation Services
Demand Generation
Plan, develop and execute full-funnel demand programs that connect strategy, channels, and messaging to generate, nurture, and convert demand into revenue.
Marketing Operations
Platform experts across Marketo, HubSpot, Pardot, and Salesforce, delivering hands-on execution and strategic insight that informs smarter campaigns across the full funnel.
Account-Based Marketing
Target and engage high-value accounts with personalized, multi-channel programs that align sales and marketing to drive deeper engagement and pipeline growth.
Paid Media
Activate and optimize paid programs across search, social, programmatic, and display to capture intent, drive demand, and accelerate pipeline.
Lead Nurturing
Design and execute nurture programs that guide buyers across long sales cycles with relevant messaging, strategic sequencing, and full-funnel alignment.
Content Strategy & Development
Design content strategies and develop assets that educate buyers, fuel campaigns, and move prospects through the funnel with purpose and impact.
Let’s Talk About Your Growth Goals
Whether you need help building pipeline, fixing what’s not working, or simply scaling what already is, Spear Marketing partners with teams as a strategic B2B marketing agency to design and execute demand programs that translate into measurable business ROI.
If you’re ready for a smarter approach to demand generation, let’s start a conversation.
Spear Leadership
Spear is a talented and spirited team of strategic, technical and creative marketers with a diverse mix of both agency- and client-side experience. What binds us together is a commitment to making a difference for our clients, and a pride in the work we do together.
Matt Randolph
CEO
Howard Sewell
President
Annie Silva
VP of Client Services
Steve Marin
Director of Paid Media & SEO
Eric Lee
Director of MOPS
Kim Jimenez
Group Account Director
Tiara Brown
Director of Finance & HR