The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. (Click the thumbnail image to view full-size.)
I’ve had kind words to say about Eloqua’s marketing creative in this space previously, but what was then an edgy, ground-breaking campaign from the likes of Joe Chernov (then Eloqua VP Content Marketing, recently named VP of Content at Hubspot) is now corporate marketing pablum at its worst.
Let me count the ways:
1. Neither the headline, subhead, nor the title of the event itself provide any kind of specific, credible idea of what I would gain from attending the Webcast. What does “Dominate Your Communications” mean? Or “Modern Marketing” for that matter? And is content marketing really news-worthy? I’m seeing a lot of buzzwords but nothing that’s different or compelling. Read More