The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. In the process, what is otherwise a fairly straightforward “get your free report” lead nurturing program is elevated to a degree that allows it to really stand out from the clutter.
One of the things I admire most here is the extent to which Eloqua took a single, powerful concept: Juan Eloqua (an homage to the old Juan Valdez Colombian coffee ads) and wove it so cohesively throughout the creative. Read More



Howard J. Sewell is president of 



