Category Archives: Demand Generation

Marin Webinar Invitation

Why this Webinar Invitation Works

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative, so it’s good to see at least… Read More

SDR engagement

Tips for Increasing SDR Engagement Rates

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads.  During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process…. Read More

demand creation agencies

Infographic: SiriusDecisions on How to Evaluate Demand Creation Agencies

Just as B2B marketing has evolved rapidly in the last decade, so too have the marketing agencies who service those B2B companies. In particular, a new breed of agency focused on demand generation (or demand creation) has emerged – these firms tend to be part strategic consultants, part creative agency,… Read More