10 Things to Do When Marketing Spend is On Hold

April 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. If your company is one of those... Read More

A Nurture Strategy for Content Syndication Leads

April 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay... Read More

How to Approach Demand Gen in Challenging Times

March 18, 2020

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty - on top of the risk and strain caused by a global pandemic - whether an economic downturn is imminent,... Read More