8 Surprising B2B Use Cases for Chatbots

October 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift, the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a... Read More

The Case for Allowing Personal Emails on Lead Gen Forms

October 1, 2021

Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll, almost half of the respondents (46%)... Read More

10 Uncomfortable ABM Realities

August 17, 2021

Account-based Marketing (ABM) continues to revolutionize the B2B marketing landscape, and, yet, if you ask 10 marketers (or even 10 “ABM Experts”) to define ABM and what constitutes an ABM campaign, you’d likely get... Read More