Email Bots: What They Are, Why They Matter, and How to Stop Them

October 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. Or did it? It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates... Read More

4 Solutions to Consider When Marketing Leads Don’t Convert

October 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be... Read More

CCPA: What B2B Marketers Need to Know

September 24, 2019

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be... Read More