3 Key Reasons Not to Give Up on Lead Scoring

March 22, 2019

Lead scoring – as a fundamental part of a company’s lead management strategy - has officially fallen out of fashion. I say this based, anecdotally, on the number of B2B marketers I talk to who either 1) don’t... Read More

Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

March 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing, an article that you can read online here. With permission, a more complete version of the... Read More

Why is No-One Talking About B2B Creative?

February 28, 2019

This week, I had the pleasure of speaking at the B2B Marketing Exchange (B2BMX) conference on the topic of B2B email creative. At a conference of more than sixty sessions (by my count), as best I could determine there... Read More