How Quickly Should I Suspend or Delete Non-Responsive Leads?

December 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended"? What best practices should we put in place? There are multiple, legitimate reasons to... Read More

When Should I Stop Nurturing a Lead?

October 22, 2020

A client asks: “I know the answer is probably "it depends" but curious if you think there's a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to... Read More

Marketing Success & the Accident of Timing

October 8, 2020

An old boss once commented: “75% of marketing is just being in the right place at the right time.” You can quibble with the percentage, but, overall, she had a point. For more companies than not, marketing... Read More