Embracing Trust: How Marketers Can Prepare for GDPR 2.0

November 13, 2018

If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority) you may feel that your data compliance issues are behind you. Think again. The GDPR deadline may already be a waning... Read More

Infographic: SiriusDecisions on How to Evaluate Demand Creation Agencies

October 30, 2018

Just as B2B marketing has evolved rapidly in the last decade, so too have the marketing agencies who service those B2B companies. In particular, a new breed of agency focused on demand generation (or demand creation) has... Read More

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

October 25, 2018

The analysts at Demand Gen Report just published their “2018 Lead Nurturing & Acceleration Survey Report” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. It’s not... Read More