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embedded forms

Hosted Landing Pages vs. Embedded Forms

January 21, 2020
A client asks: “Should we be hosting our campaign landing pages in Marketo?  We’ve always hosted them on our main site and simply embedded Marketo forms.  Is there a big advantage to hosting them... Read More
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Q4 revenue

4 Ways to Avoid the Q4 Revenue Scramble

January 7, 2020
Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers.  Spoiler alert: no amount of Q4 spend – not even... Read More
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demand gen predictions

6 B2B Demand Gen Predictions for 2020

December 13, 2019
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group, what... Read More
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data privacy regulation

Infographic – The Next Wave of Data Privacy Regulation

December 10, 2019
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third-party intent data

Do You Want Intent Data with That?

November 12, 2019
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email bots

Email Bots: What They Are, Why They Matter, and How to Stop Them

October 22, 2019
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leads don't convert

4 Solutions to Consider When Marketing Leads Don’t Convert

October 15, 2019
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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