How to Calculate Demand Gen Budget: A Rough Guide

December 6, 2022

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Alternatively, is the... Read More

How Should I Market to Purchased Lists?

November 15, 2022

A client asks:“What’s the best way to market to purchased lists like ZoomInfo? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something... Read More

Report: What’s Working in Email Marketing

October 11, 2022

A new report: “What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of... Read More