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PESO model

The PESO Model & Your Demand Generation Strategy

September 29, 2022
Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. ... Read More
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Have Live Webinars Outlived their Usefulness?

August 25, 2022
Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day? Even for a boomer like me, those days are a distant memory. Why then, in a world of... Read More
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LinkedIn Ad

Infographic – Blueprint for an Effective LinkedIn Ad

July 13, 2022
LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience.  However, whereas there’s plenty of information online about the... Read More
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B2B buyer

Meeting the Needs of the Self-Serve B2B Buyer

June 24, 2022
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buyer journey

Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

May 25, 2022
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B2B marketing realities

10 Uncomfortable B2B Marketing Realities

March 31, 2022
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The Dangerous Allure of World-Class Marketing

February 25, 2022
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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