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demand gen budget

How to Calculate Demand Gen Budget: A Rough Guide

December 6, 2022
Budgeting season is here again, and demand marketers are not immune.  How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year?  Alternatively, is the... Read More
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How Should I Market to Purchased Lists?

November 15, 2022
A client asks:“What’s the best way to market to purchased lists like ZoomInfo?  We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something... Read More
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email marketing

Report: What’s Working in Email Marketing

October 11, 2022
A new report: “What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of... Read More
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PESO model

The PESO Model & Your Demand Generation Strategy

September 29, 2022
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Have Live Webinars Outlived their Usefulness?

August 25, 2022
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LinkedIn Ad

Infographic – Blueprint for an Effective LinkedIn Ad

July 13, 2022
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B2B buyer

Meeting the Needs of the Self-Serve B2B Buyer

June 24, 2022
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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