Tips for a Successful Competitive Campaign

May 16, 2018

It’s a perennial fixture in any marketer’s calendar that, every so often, the boss will decide that it’s time to drop the proverbial gloves and go after the competition. There are many, legitimate reasons for why it... Read More

How to Best Leverage B2B Intent Data

April 26, 2018

In a world where demand generation, and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy... Read More

8 Key Takeaways from New Survey on B2B Content Preferences

April 20, 2018

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B... Read More