Tag Archives: White Papers

Sample Outline for a Lead Generation White Paper

July 18, 2011 – 11:15 am

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Content Syndication, Demand Generation, lead generation, Offer Strategy, White Paper Syndication, White Papers | Also tagged , | Comments (1)

2 Mistakes that Cause Content Syndication to Fail

November 25, 2008 – 12:01 am

Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” [...]

By Howard Sewell | Posted in B2B Marketing, Content Syndication, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, Online media, White Paper Syndication, White Papers | Also tagged , , , | Comments (2)