Author Archives: Howard Sewell

7 Tips for a Successful PPC Landing Page

January 25, 2012 – 8:14 am

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight [...]

Posted in B2B Marketing, Demand Generation, Inbound marketing, Landing Pages, lead generation, search marketing, SEM | Tagged , , , , , | Comments (1)

5 Best Practices You Can Borrow From This Email Campaign

January 13, 2012 – 11:28 am

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft, a maker of sales and marketing automation software for small businesses. It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best [...]

Posted in B2B Marketing, Content marketing, email design, email marketing, Graphic Design, Interactive Design, Landing Pages, Lead Nurturing, Marketing Automation | Tagged , , , , , | Comments (0)

How to Optimize Your Website’s Resource Library for Lead Generation

January 6, 2012 – 7:24 am

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their [...]

Posted in Ad Agencies, B2B Marketing, Content marketing, Graphic Design, Interactive Design, Landing Pages, Marketing Automation | Tagged , , , , , , | Comments (0)

Information Kits: Packaging Offer Content for Higher Response

December 23, 2011 – 10:05 am

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. Compared to a Webinar, for example, they require little time and commitment on the part of the prospect, yet if written, titled, and positioned carefully, can serve to generate leads that [...]

Posted in B2B Marketing, Campaign Strategy, Content marketing, Demand Generation, Offer Strategy | Tagged , , , , | Comments (0)

Best B2B Holiday Card of the Year?

December 21, 2011 – 9:44 am

Like any company this time of year, when we send out holiday cards to customers, friends, and partners we hope to show our appreciation to the people that make our work possible and also spread a little cheer along the way. But never did we expect our card to be described as “Best B2B Holiday [...]

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