Tag Archives: B2B Marketing

2011 B2B Marketing Outlook, According to Google

January 20, 2011 – 9:45 am

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. You can access a complete copy of the report here [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, search marketing, SEM, SEO, Uncategorized | Also tagged , , | Comments (0)

Podcast (Part 2): Does Inbound Marketing Make Sense For Your Company?

January 19, 2011 – 2:28 pm

In part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. In under 10 minutes, you’ll learn: • the most effective demand generation vehicles in today’s digital environment • inbound or outbound – what makes sense for your product? • [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, Inbound marketing, lead generation | Also tagged , , | Comments (0)

The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

December 17, 2010 – 11:53 am

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Fewer companies, however, can claim to have adapted their sales process as readily. Kathleen Schaub has made a career [...]

By Howard Sewell | Posted in B2B Marketing, Lead Management, Sales 2.0 | Also tagged , , | Comments (3)

Quick Tips for Lead Generation Success (Podcast)

December 14, 2010 – 9:17 am

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, lead generation, Social Media | Also tagged , , , , , | Comments (0)

5 Ways to Segment Your Lead Nurturing Campaign

November 15, 2010 – 11:39 am

Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond The primary means of increasing relevancy is by utilizing segmentation, i.e. segmenting [...]

By Howard Sewell | Posted in B2B Marketing, Database Marketing, Lead Management, Lead Nurturing, Marketing Automation, Offer Strategy | Also tagged , , , | Comments (0)