Category Archives: Marketing Careers

Infographic: 90+ Percent of B2B Companies Report Marketing Talent Crunch

A recent survey of B2B companies finds that most are struggling to find and hire marketing talent, particularly in technical roles such as marketing operations.  Results from the survey, conducted by Spear Marketing Group, also concluded that marketers are rapidly adopting a more flexible hiring model, including remote employees, contractors,… Read More

marketing career advice

Career Advice for a Young Marketer

A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. The conversation was a handy excuse to catalog some of the lessons I’ve learned over 30 years in marketing, and to document what… Read More