Category Archives: Social PPC

LinkedIn Advertising

8 Common LinkedIn Advertising Mistakes

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers), quickly rivaling search advertising on Google.  LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing… Read More

LinkedIn Sponsored Updates

Why this LinkedIn Ad Works: 2 Key Tips for Success

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency, we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. In addition to the… Read More

SEM offer strategy

Expand your Offer Strategy to Increase SEM Performance

In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process, there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Otherwise, when buyers finally do… Read More

State of Marketing

Salesforce “State of Marketing” Report: Better Happy Than Good

Salesforce has released their “2016 State of Marketing Report”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide. The report covers a wide range of trends and topics, but focuses on the best practices most common amongst “high-performing” marketing teams. You can download a copy… Read More