Tag Archives: ai

marketing copy

AI & the Devaluation of Marketing Copy

May 21, 2024

Can AI write marketing copy?  Even the most hardened AI skeptic would have to admit: yes, it can.  The follow-on question, naturally, is whether AI-generated copy is any good.  Today, that would appear to depend on 1) who’s at the controls, and 2) what kind of copy AI is writing. … Read More

The Rise of AI & Other B2B Predictions for 2023

January 12, 2023

Each year, it seems there’s one topic that dominates marketing conversation, and 2023 is no exception.  In recent weeks, AI technology, and in particular tools like ChatGPT and Midjourney, have forward-thinking marketers devising entirely new approaches to their role, and others wondering if their job is about to be replaced… Read More