Tag Archives: B2B email agency

BDR campaigns

Step Away from the Email Software and No-One Gets Hurt

January 19, 2016

Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in automating BDR campaigns and other sales communication. In both technology (see companies like InsideSales.com, ToutApp, and others) and application, sales enablement is a hot topic in… Read More

Integra Email Campaign

Email Campaign or Essay Question? You Decide.

November 10, 2014

The email campaign below from Integra, a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the… Read More