B2B search campaigns come with unique challenges. Learn the most common mistakes and how to avoid them.
5 Most Common Fails in B2B Search Campaigns
April 16, 2019
Tag Archives: b2b paid search
Expand your Offer Strategy to Increase SEM Performance
January 13, 2017
In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process, there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Otherwise, when buyers finally do… Read More
Infographic: Top 10 B2B Paid Search Mistakes
May 18, 2016
If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. By adhering to a few basic principles, even the most lackluster campaign can… Read More