B2B search campaigns come with unique challenges. Learn the most common mistakes and how to avoid them.
5 Most Common Fails in B2B Search Campaigns
April 16, 2019
Tag Archives: b2b search agency
Expand your Offer Strategy to Increase SEM Performance
January 13, 2017
In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process, there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Otherwise, when buyers finally do… Read More
Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
June 16, 2015
Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Unfortunately, many less experienced advertisers tend to over-use the default setting, broad match, for their campaigns, based on the faulty logic that it will generate the highest volume… Read More