Tag Archives: channel marketing agency

partner recruitment

The 2 Most Common Mistakes in Partner Recruitment Campaigns

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. Most of these pitches inevitably revolve around the functionality of the product or solution in question… Read More

MDF funds

MDF Funds & How to Use Them

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity.  Yet industry surveys report that as much as 60 percent of available MDF funds go unused.  By some measures, that may add… Read More