Tag Archives: content marketing tips

symantec email campaign

Email Campaign Gets an “A” on Design, “F” on Offer

July 25, 2014

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. And indeed, it is all those things. From a lead generation perspective, however, the campaign is a hot mess. Here’s why: First and foremost, the offer is devoid of value. Witness the first paragraph:… Read More

content marketing

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

July 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“Marketers Still Struggling to Get Results from Content Marketing“) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. It’s a fair characterization to say that… Read More