Tag Archives: content strategy

B2B Content Preferences

8 Key Takeaways from New Survey on B2B Content Preferences

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. The report is a useful resource for B2B marketers planning content development… Read More

5 Campaign Ideas for When You Have No Content

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing, customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate… Read More