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Should you require registration in order for Website visitors to download white papers and other content? And if so, how much information should you require? Perform a random survey of high-tech company Websites, and you’ll discover very quickly that there are widely varying schools of thought on this topic. Some… Read More
Join me and Michael Stelzner, editor of Whitepapersource.com and author of the book “Writing White Papers,” as we host a one-hour teleseminar on “Growing Leads with White Paper Syndication: Expanding the Reach of Your White Paper” on Wednesday, July 16, 2008 at 11 AM Pacific. Fee for the class is… Read More
Back in January, Sridhar Ramanathan of the Pacifica Group wrote an interesting post about the pros and cons of using podcasts for B2B marketing. His conclusion: that podcasts shouldn’t take precedence over demand gen priorities such as SEM, but are nonetheless “… a very low cost way for you to… Read More