Tag Archives: copywriting best practices

marketing copy

AI & the Devaluation of Marketing Copy

Can AI write marketing copy?  Even the most hardened AI skeptic would have to admit: yes, it can.  The follow-on question, naturally, is whether AI-generated copy is any good.  Today, that would appear to depend on 1) who’s at the controls, and 2) what kind of copy AI is writing. … Read More

bad copywriting

Bad Copy is Your Campaign’s Weakest Link

In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. Advertising was about big ideas, big concepts, and crafting that story was left to the professionals. In the digital age, all that has changed. With rare exceptions, “big idea” marketing is regarded as a quaint… Read More