Tag Archives: demand generation predictions

demand generation trends

6 B2B Demand Generation Trends to Watch

December 21, 2021

What trends will dominate the demand generation landscape in 2022?  We asked the experts at Spear Marketing Group to chime in: “Digital fatigue is real. B2B marketers need to rethink digital-first strategies to better engage audiences who not only demand new experiences, but also may be tiring of overused tactics. Direct mail… Read More

demand generation predictions

B2B Demand Generation Predictions for 2021

January 19, 2021

2020 was a year of change for marketers worldwide, much of it not for the best of reasons.  Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months… Read More