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From the “wish I’d written that” file … In the July issue of DIRECT Magazine, Len Shneyder wrote one of the best articles I’ve seen on a hot topic: how to adapt e-mail copy and design for the fast-growing subset of recipients that read and consume their e-mail on mobile… Read More
I just updated one of CDI’s most popular white papers: “Top 10 High-Tech E-Mail Marketing Mistakes.” You can download your free copy of the new version here. Topics include: * the not-so-obvious ways most landing pages distract or confuse the reader … * how to eliminate “sure-fail” subject lines …… Read More
David Kearney, CEO of e-mail service provider Boomerang, recently wrote a handy synopsis of recent updates to the CAN-SPAM law governing e-mail marketing. Amongst the highlights: 1. When an e-mail features more than one company (ex: a co-sponsored event), one company can be designated the “sender.” That company should be… Read More