One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. At one end of that spectrum are commodity products – CRM, for example – people know these products exist, they understand the problem that the products solve, and they recognize… Read More
![demand generation spectrum](https://spearmarketing.com/blog/wp-content/uploads/2014/02/demand-generation-spectrum.jpg)
How the Answer to One Question Can Tell You How to Market Your Technology
February 18, 2014