Tag Archives: inbound marketing

Podcast (Part 2): Does Inbound Marketing Make Sense For Your Company?

In part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. In under 10 minutes, you’ll learn: • the most effective demand generation vehicles in today’s digital environment • inbound or outbound – what makes… Read More

Gmail Priority Inbox: the Death Knell for Email as Lead Generation?

This month, Google released a new feature called Priority Inbox, designed to help Gmail users better cope with email overload by automatically determining which emails are most important to the recipient. For example, messages sent from people that you typically respond to immediately will receive special attention and preferential placement,… Read More