Tag Archives: lead nurturing consultants

lead nurturing report

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The analysts at Demand Gen Report just published their “2018 Lead Nurturing & Acceleration Survey Report” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. It’s not just that 44% of respondents said that their lead nurturing “needs improvement.” No, even more alarming… Read More

lead nurturing success

Why Lead Nurturing Success Means Not Asking for the Sale

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. His message today was, in summary: “Are you ready to engage with us yet?” Now, not only was I not ready, I barely remember what his company does. That’s… Read More

Measuring Lead Nurturing Effectiveness

Measure Your Way to Lead Nurturing Success

Demand Gen Report just published “Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here. According to Demand Gen Report’s own… Read More

2 step lead followup plan

A Simple 2-Step Technique for Improving Lead Follow Up

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. However, whereas promoting marketing assets like white papers, ebooks, analyst reports, and the like is an effective way to feed the sales funnel, the… Read More