Tag Archives: marketing automation ROI

marketing automation

Why Is Marketing Automation Maturity Still Woeful?

February 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation.  The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a… Read More

marketing automation decision

Is Marketing Automation Right for Every Company?

August 22, 2014

For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Industry data tells us something different. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even at… Read More