Tag Archives: purchased lists

deliverability rules

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations.  Do the new Google/Yahoo deliverability rules make using a third-party list too risky?  How should we approach the campaign differently?” My response: First, whereas the new rules… Read More

How Should I Market to Purchased Lists?

A client asks: “What’s the best way to market to purchased lists like ZoomInfo?  We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else.  Curious as to your opinion?” First, let’s dispense with the inevitable question of… Read More