Tag Archives: survey campaigns

survey reports

Why Survey Reports Should be Part of Your Content Plan

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce.  Why?  Because a well-crafted survey does all this and more: * builds thought leadership for your brand and helps establish your company as subject… Read More

successful survey campaigns

5 Tips for Successful Survey Campaigns

I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. However, very quickly, Webinars became so popular that B2B audiences… Read More