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Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. Like other inbound marketing programs – search, social media, and the like – content syndication is one more way to increase the chances that a qualified… Read More
One assumes that in this upcoming training workshop (see screenshot below) from TechTarget, one of the “common mistakes to avoid” will be: If you’re going to insert variable information (i.e. company name) into a subject line, make darn sure that a) your data is accurate, and that b) the fields… Read More
Too often, B2B technology companies fall into the trap of using search advertising (SEM) primarily as a means of capturing prospects in the latter stages of the sales cycle, i.e. those potential buyers actively shopping for a solution. However, search advertising needn’t just be about finding people ready to buy… Read More