SiriusDecisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.” The point being made by the article’s… Read More
SiriusDecisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
December 16, 2013