 | spearmarketing.comcontactabout |
Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but… Read More
Join me and Michael Stelzner, editor of Whitepapersource.com and author of the book “Writing White Papers,” as we host a one-hour teleseminar on “Growing Leads with White Paper Syndication: Expanding the Reach of Your White Paper” on Wednesday, July 16, 2008 at 11 AM Pacific. Fee for the class is… Read More
Back in January, Sridhar Ramanathan of the Pacifica Group wrote an interesting post about the pros and cons of using podcasts for B2B marketing. His conclusion: that podcasts shouldn’t take precedence over demand gen priorities such as SEM, but are nonetheless “… a very low cost way for you to… Read More