Category Archives: Inbound marketing

7 Tips for a Successful PPC Landing Page

January 25, 2012 – 8:14 am

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, Landing Pages, lead generation, search marketing, SEM | Tagged , , , , , | Comments (4)

5 Creative Ways to Make Your White Paper Irresistible

June 28, 2011 – 8:43 am

“Always show an image of the offer.” It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. The logic: whatever it is you want your reader to download, request, order, or register for, a visual image of that offer makes it [...]

By Howard Sewell | Also posted in Content marketing, Demand Generation, direct marketing, Landing Pages, White Paper Syndication, White Papers | Tagged , , , , , , | Comments (1)

Dialogue Marketing: A Conversation with Maria Pergolino

March 18, 2011 – 10:48 am

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino, Marketing Director at Marketo (and renowned Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing • how to bring potential customers into [...]

By Howard Sewell | Also posted in B2B Marketing, blog marketing, Content marketing, Demand Generation, lead generation, Lead Management, Lead Nurturing, Marketing Automation | Tagged , , , , , , | Comments (0)

Podcast (Part 2): Does Inbound Marketing Make Sense For Your Company?

January 19, 2011 – 2:28 pm

In part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. In under 10 minutes, you’ll learn: • the most effective demand generation vehicles in today’s digital environment • inbound or outbound – what makes sense for your product? • [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, lead generation | Tagged , , , | Comments (0)

Gmail Priority Inbox: the Death Knell for Email as Lead Generation?

September 8, 2010 – 5:37 pm

This month, Google released a new feature called Priority Inbox, designed to help Gmail users better cope with email overload by automatically determining which emails are most important to the recipient. For example, messages sent from people that you typically respond to immediately will receive special attention and preferential placement, as will emails sent to [...]

By Howard Sewell | Also posted in B2B Marketing, email marketing, Installed Base Marketing, lead generation, Lead Management, Uncategorized | Tagged , , , , , | Comments (0)