Tag Archives: E-mail

A Simple Technique for Reducing Bounces & Unsubscribes

April 8, 2010 – 12:39 pm

It used to be said that the average US business mailing address (snail mail) changes once every 9 months. (That’s individuals moving, not companies.) Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database [...]

By Howard Sewell | Posted in B2B Marketing, E-mail, email design, email marketing, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , , , , , , , , | Comments (1)

SAP E-Mail Needs a Dose of “Operational Excellence”

October 10, 2008 – 12:29 am

A few weeks back I savaged a Webinar invitation from Oracle, so it seems only fair that I critique an e-mail recently received from one of Oracle’s main competitors, SAP. Oracle’s e-mail was ostensibly promoting an event; the SAP campaign is promoting … well, I’m not really sure. That’s because it contains three (3) distinct [...]

By Howard Sewell | Posted in Creative, direct marketing, E-mail, lead generation, Offer Strategy | Also tagged | Comments (1)

Lipstick, Pigs & Lead Generation

October 7, 2008 – 7:21 pm

This guest post comes courtesy of Dave Dumanis, CDI Creative Director. Thanks Dave! There’s been a lot of talk in the news lately about putting cosmetics on farm animals. Naturally, this made me think of lead generation. No connection, you say? Consider this: Most lead generation campaigns are just internal strategy or positioning statements with [...]

By Howard Sewell | Posted in Copywriting, Creative, direct marketing, E-mail | Also tagged , , , | Comments (2)