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It used to be said that the average US business mailing address (snail mail) changes once every 9 months. (That’s individuals moving, not companies.) Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email… Read More
A few weeks back I savaged a Webinar invitation from Oracle, so it seems only fair that I critique an e-mail recently received from one of Oracle’s main competitors, SAP. Oracle’s e-mail was ostensibly promoting an event; the SAP campaign is promoting … well, I’m not really sure. That’s because… Read More
There’s been a lot of talk in the news lately about putting cosmetics on farm animals. Naturally, this made me think of lead generation. No connection, you say? Consider this: Most lead generation campaigns are just internal strategy or positioning statements with some stock imagery added. These internal documents, meant… Read More