Tag Archives: eloqua

Marketing Automation: What Is It & Why Do I Care? (Webinar)

August 23, 2011 – 7:07 am

Do you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? Horrified at the responsibility of investigating marketing automation solutions for your company? In a recent study, Marketing Sherpa reported that 54 percent of CMOs have either begun or implemented marketing automation, [...]

By Howard Sewell | Posted in B2B Marketing, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , , | Comments (0)

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

August 24, 2010 – 5:28 pm

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. In the process, what is otherwise a fairly straightforward “get your free report” lead nurturing program is elevated to a degree that allows it to really [...]

By Howard Sewell | Posted in B2B Marketing, email design, email marketing, Graphic Design, Lead Nurturing | Also tagged , , , , | Comments (4)

Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide

November 5, 2009 – 1:04 pm

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. But marketing automation can also have an impact on a more strategic level, addressing the frequent [...]

By Howard Sewell | Posted in Marketing Automation | Also tagged , , , , | Comments (0)