Tag Archives: email creative

B2B Email Creative: A 5 Point Checklist

July 14, 2011 – 8:44 am

Is your lead generation email ready for primetime? Measure it against these 5 criteria before hitting “send.” 1. Get to the Point. By the time your reader is done with the first paragraph, does he or she know what the offer is, why he/she wants it, and how to get it? If you’re making people [...]

By Howard Sewell | Posted in B2B Marketing, Creative, Demand Generation, E-mail, email design, email marketing, lead generation | Also tagged , , , , | Comments (0)

In Email Marketing, Don’t Ask Questions

December 28, 2010 – 9:49 am

If you’re in the, say: Widget Alignment business, you can be forgiven for thinking that your lead generation programs should be laser-focused on finding people who need their widgets aligned. From there, it’s a short and intuitive leap to simply asking people if they need their widgets aligned, or whether they’ve considered the benefits of [...]

By Howard Sewell | Posted in B2B Marketing, Copywriting, Creative, E-mail, email marketing | Also tagged , , , | Comments (3)

Oracle Webinar Invitation Needs More Detail, Less Fluff

August 29, 2008 – 11:11 pm

Most of the discussion these days on how to improve e-mail response centers on technical issues such as deliverability, spam filters, and readability on mobile e-mail clients. It’s easy to forget, therefore, that the true keys to e-mail success are often none of the above, but rather more old-fashioned principles relating to message and offer. [...]

By Howard Sewell | Posted in B2B Marketing, Copywriting, Creative, E-mail, Webinar Invitations, Webinars | Also tagged , , | Comments (1)