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Just read a very insightful post over at Garth’s World, the new blog by Garth Moulton, one of the co-founders of Jigsaw, the wildly successful online business contact directory. In his post Help Wanted: Easter Bunny, Garth rails against companies that have an unrealistic expectation of what new sales hires… Read More
Here’s another B2B Marketing Web resource you should bookmark or subscribe to – it’s a blog and newsletter hosted by NetLine, the people who manage the Tradepub content syndication network. Last month, I was flattered to be asked to join their roster of contributing bloggers. There’s an RSS feed available,… Read More
Sridhar Ramanathan at The Pacifica Group writes very compellingly on his blog on “The Power of Excellent Messaging.” In the post, he compares messaging statements from two CRM solution providers, Salesforce.com and Siebel On Demand, and highlights the very striking differences between the two. (No prizes for guessing which company… Read More
Michael Stelzner of WhitePaperSource.com is accepting nominations for best marketing blogs. Click here to learn what other blogs people are raving about – maybe you’ll discover a new resource. While you’re there, feel free to mention any compelling, informative, B2B demand generation blogs (ahem) that you find particularly useful …
In a discussion I had with a VP of Marketing earlier this week, he mentioned that his company was interested in developing an e-newsletter. I asked if they’d thought about creating a blog, to which his response was “Yes, but I’m not sure we have the resources.” The myth persists… Read More
Earlier this week I was interviewed by Matt Heinz, a marketing veteran who writes about media, brand, and marketing strategy on his blog, Matt on Marketing. We discussed topics such as the biggest change in marketing in the last 5 years, and the first step in creating an effective marketing… Read More
If you write, produce, or use white papers for lead generation, I recommend you check out Michael Stelzner’s blog, “Writing White Papers.” He offers some great tips for making your white paper stand out from the crowd. (Did you know that 2.5″ is the ideal left margin for a white… Read More