If you write, produce, or use white papers for lead generation, I recommend you check out Michael Stelzner’s blog, “Writing White Papers.” He offers some great tips for making your white paper stand out from the crowd. (Did you know that 2.5″ is the ideal left margin for a white paper? I didn’t.)
Michael is actively looking for case studies of companies that have had good results with lead generation using white papers. If you have an interesting story to offer (i.e. more than just the typical syndication across a single supplier or vendor), contact Michael directly via e-mail, and mention you heard of him through CDI.