Category Archives: Business Ethics

unsolicited email

In Defense of Unsolicited Email

Over at marketing automation firm Marketo, CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Do they really think that… Read More

Changes to CAN-SPAM Law & Your E-Mail Reputation

David Kearney, CEO of e-mail service provider Boomerang, recently wrote a handy synopsis of recent updates to the CAN-SPAM law governing e-mail marketing. Amongst the highlights: 1. When an e-mail features more than one company (ex: a co-sponsored event), one company can be designated the “sender.” That company should be… Read More

Psst … Want A Sales Lead, Cheap?

Say you’re in the public relations business. A friend who’s a Web designer e-mails you and says she has a client who’s looking for a new PR agency, and is willing to make an introduction. How much is that introduction worth to you? $50? $100? That’s the premise behind Saleconx,… Read More

Admit Your Mistakes or Not?

No-one is a bigger fan than me of Marketing Sherpa: their content, newsletters and events are some of the best around. Furthermore, their emails and other outbound communications are always highly professional and reflective of a company whose reputation is one of trust, credibility, and authority. So imagine my surprise… Read More