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A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? If we offer them direct access to the content assets, we can still… Read More
Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …” Then there’s a string of lukewarm… Read More
Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. In “Emails Gone Viral: Measuring “Share to Social” Performance”, Silverpop provides compelling data that suggests adding social links… Read More
One assumes that in this upcoming training workshop (see screenshot below) from TechTarget, one of the “common mistakes to avoid” will be: If you’re going to insert variable information (i.e. company name) into a subject line, make darn sure that a) your data is accurate, and that b) the fields… Read More