 | spearmarketing.comcontactabout |
There’s a fascinating article over at LinkedIn: “You Are What You Signal,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand. Signaling theory posits that consumers trust brands… Read More
You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Both leverage the power of Big Data,… Read More
Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform… Read More
Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. Like other inbound marketing programs – search, social media, and the like – content syndication is one more way to increase the chances that a qualified… Read More
When it comes to banner ads and online advertising in general, I will confess a prejudice for clean and simple. Multiple frames, flash animation – they may look cool but in my view they’re more often a distraction to the reader, and a crutch for copy that was too long… Read More
Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but… Read More
Back in January, Sridhar Ramanathan of the Pacifica Group wrote an interesting post about the pros and cons of using podcasts for B2B marketing. His conclusion: that podcasts shouldn’t take precedence over demand gen priorities such as SEM, but are nonetheless “… a very low cost way for you to… Read More