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email landing pages

Should You Use the Same Landing Page for Email and Online Ads?

July 20, 2018
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no.  There’s an appeal to the economies of... Read More
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Webinar Invitations

4 Simple Reasons for Why this Webinar Invitation Works

June 27, 2018
Webinars are a dime a dozen.  As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be... Read More
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ABM shortcuts

Can You Shortcut ABM and Still Make it Work?

June 20, 2018
In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends.  It’s also true, however, to say that, as a full-blown... Read More
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Marketing Best Practices

Forrester: B2B Companies Score Low in Marketing Best Practices

June 5, 2018
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B2B email creative

The Dismal State of B2B Email Creative

May 21, 2018
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competitive campaign

Tips for a Successful Competitive Campaign

May 16, 2018
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B2B Intent Data

How to Best Leverage B2B Intent Data

April 26, 2018
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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