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marketing career advice

Career Advice for a Young Marketer

September 19, 2018
A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. The conversation was a handy excuse to catalog some of the lessons I’ve... Read More
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what's working in B2B marketing

The Myth of “What’s Working” in B2B Marketing

August 29, 2018
In the agency business, clients look to us, naturally enough, for advice on what’s working in the marketplace, on the assumption that an agency’s collective experience, providing it aligns with a client’s market or... Read More
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generate demand

Does Demand Generation Really Generate Demand?

August 21, 2018
An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.” What does that mean exactly? I haven’t asked Joe directly, but I... Read More
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high bar offers

High Bar Offers: Why Your Campaign May Be Asking Too Much

July 27, 2018
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email landing pages

Should You Use the Same Landing Page for Email and Online Ads?

July 20, 2018
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Webinar Invitations

4 Simple Reasons for Why this Webinar Invitation Works

June 27, 2018
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ABM shortcuts

Can You Shortcut ABM and Still Make it Work?

June 20, 2018
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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