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high bar offers

High Bar Offers: Why Your Campaign May Be Asking Too Much

July 27, 2018
In the demand generation business, we often talk about “low bar” and “high bar” offers.  The bar in either case is the level of time, effort, and commitment required of the prospect or person registering for... Read More
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email landing pages

Should You Use the Same Landing Page for Email and Online Ads?

July 20, 2018
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no.  There’s an appeal to the economies of... Read More
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Webinar Invitations

4 Simple Reasons for Why this Webinar Invitation Works

June 27, 2018
Webinars are a dime a dozen.  As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be... Read More
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ABM shortcuts

Can You Shortcut ABM and Still Make it Work?

June 20, 2018
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Marketing Best Practices

Forrester: B2B Companies Score Low in Marketing Best Practices

June 5, 2018
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B2B email creative

The Dismal State of B2B Email Creative

May 21, 2018
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competitive campaign

Tips for a Successful Competitive Campaign

May 16, 2018
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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