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Recapturing Lost Leads: Going After Form Abandoners

December 15, 2016
What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less... Read More
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lead nurturing inside sales

Which Comes First: Lead Nurturing or Inside Sales?

November 22, 2016
For a long time, “lead nurturing” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. Today,... Read More
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Video Tech Company Leverages SEM to Drive Enterprise Leads

November 10, 2016
Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s... Read More
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marketing technology

3 Problems You Need to Solve Before You Buy New Marketing Technology

October 25, 2016
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demand generation content

Infographic: Top 10 Types of Demand Generation Content

October 18, 2016
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B2B email campaign

Winning B2B Email Campaign Keeps it Simple

September 23, 2016
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outsource marketing

When & Where Should B2B Companies Outsource Marketing?

September 20, 2016
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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