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marketing technology

3 Problems You Need to Solve Before You Buy New Marketing Technology

October 25, 2016
We marketers may be many things, but few of us can be described as patient. We want results, and we want them now. And so when martech companies come along promising instant answers to all our marketing challenges, we’re... Read More
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demand generation content

Infographic: Top 10 Types of Demand Generation Content

October 18, 2016
Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only... Read More
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B2B email campaign

Winning B2B Email Campaign Keeps it Simple

September 23, 2016
In B2B email marketing, does short copy always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest and drives... Read More
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outsource marketing

When & Where Should B2B Companies Outsource Marketing?

September 20, 2016
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field events

5 Key Tips for Driving Attendance at Field Events

August 23, 2016
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Brand Olympics

Origami Logic Scores Gold with “Brand Olympics” Campaign

August 16, 2016
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ready to buy

How Do We Find People Who Are Ready to Buy Our Product?

July 27, 2016
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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