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Demand Waterfall

The Changing Role of the Demand Waterfall: A Conversation with Terry Flaherty

December 20, 2016
Terry Flaherty is a Research Director at SiriusDecisions, a B2B marketing veteran, and a respected expert on Demand Generation (or Demand Creation, as SiriusDecisions prefers to call it.) He’s also the acknowledged... Read More
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Virgin America Email

Recapturing Lost Leads: Going After Form Abandoners

December 15, 2016
What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less... Read More
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lead nurturing inside sales

Which Comes First: Lead Nurturing or Inside Sales?

November 22, 2016
For a long time, “lead nurturing” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. Today,... Read More
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JW Player Logo

Video Tech Company Leverages SEM to Drive Enterprise Leads

November 10, 2016
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marketing technology

3 Problems You Need to Solve Before You Buy New Marketing Technology

October 25, 2016
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demand generation content

Infographic: Top 10 Types of Demand Generation Content

October 18, 2016
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B2B email campaign

Winning B2B Email Campaign Keeps it Simple

September 23, 2016
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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